www.technologyreview.com:
As with both the Kindle and the Sony Reader, Plastic Logic’s display is built using E-ink: black and white microcapsules are suspended in a liquid and controlled using an electric charge. When a charge is applied, the microcapsules assume their position and form black text on a white background. However, in Plastic Logic’s reader, the E-ink is deposited on a lightweight plastic backplane instead of on a glass backplane. Plastic Logic says that the plastic backplane allows for a larger reading area without adding more weight or bulk, and this makes the device more robust.

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